McDonald's Film, Ambient McDoors by Publicis Ecuador

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Industry Fast food
Media Film, Ambient
Market Ecuador
Agency Publicis Ecuador
Executive Creative Director Jairo Lezaca
Creative Director Patricio Bruno
Creative Alejandro Bottas, Fabian Chimbo
Released October 2018

Credits & Description

Advertised brand: McDonald`s
Advert title: McDoors
Advertising Agency: Publicis One / Leo Burnett Ecuador
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno
Creatives: Fabián Chimbo, Alejandro Bottas
Agency Producer: Valentina Arria
Account Director: Moises Acosta
General Manager: Cesar Bettencourt
Executive Planning Director: Gabriela Pérez
Published: October 2018
In Ecuador there are no restaurants open 24 hours. McDonald's always innovating, launched the first restaurants open 24 hours a day. With a limited budget they asked us for a creative idea to promote this new service schedule.
Now that McDonald's serves 24 hours, with a very simple idea we proposed to remove the doors of our restaurants, because our restaurants are always open, we no longer need them.
With the doors that we removed from our restaurants, we made a guerrilla campaign placing them in the streets near the restaurants to promote this new service.