Melting Ice Film, Ambient Project Trumpmore by Sek & Grey Finland

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Project Trumpmore

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Industry Environmental & Animal Issues
Media Film, Ambient
Market Finland
Agency Sek & Grey Finland
Released July 2018

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Melting Ice Association
Agency: SEK
Geo: Finland
Advertising Agency: SEK, Finland
Published: July 2018
Synopsis:
Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic.
Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming.