Three Mobile Film, Ambient 3: The WiFi-Ad by MRM Stockholm

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3: The WiFi-Ad

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Industry Mobile Communications
Media Film, Ambient
Market Sweden
Agency MRM Stockholm
Creative Director Johan Blomström
Art Director Christian Soderholm
Copywriter Fredrik Sundqvist
Released March 2013

Credits & Description

Media: Ambient
Category: Electronics & Technology
Agency: MRM
Brand: 3 Mobile
Geo: Europe, Sweden
When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, we used an unexpected media channel – WiFi. Today, when almost everyone uses portable devices, a lot of people are also looking for free internet access. We decided to help them at Stockholm Central Station. While waiting for departures and delayed connections a lot of people are using their smartphones, tablets and computers. This is what we did: First, we set up a WiFi hotspot and made it public. Then we named it ”Looking for WiFi?”. When people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi. The message included product information and directions to the 3 Store. Not only did The WiFi-Ad access a free media. The message reached the target audience just as they were looking for WiFi. Only steps away from the store offering the solution.

Advertising Agency: MRM Stockholm, Stockholm, Sweden
Creative Director: Johan Blomstrom
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Account Director: Markus Thiel
Technical Director: Marcus Mackie Johansson
Developer: Alonso Diaz
Published: December 2012