Pirelli: Let's dance attack by 72andSunny Amsterdam, Hsi for Pirelli

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Pirelli: Let's dance attack

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Industry Tires
Media Film, Ambient
Market Netherlands
Agency 72andSunny Amsterdam
Agency Hsi
Director Nathalie Canguilhem
Released October 2011

Credits & Description

On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco dell Pace in Milan to launch Pirelli’s new P-Zero Silver tire. They performed a graceful, yet powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign. The dance attack was choreographed by acclaimed French choreographer Paola Ka and filmed by Nathalie Canguilhem with HSI London.

Advertising Agency: 72&Sunny Amsterdam, Netherlands
Creative directors: Carco Cavallone, Robert Nakata
Production: HSI London
Director: Nathalie Canguilhem
Music: Breakbot "Fantasy"