Priorin Film, Ambient Priorin Hair Capsules: Hair Helmets by J. Walter Thompson Frankfurt

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Priorin Hair Capsules: Hair Helmets

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Industry Health & Pharmaceuticals
Media Film, Ambient
Market Germany
Agency J. Walter Thompson Frankfurt
Copywriter Alexander Dziemba
Account Supervisor Bernd Adams
Released April 2011

Credits & Description

Bayer Priorin “Hairhelmet promo” - Priorin helps prevent female hair loss and keeps their hair strong. This case video shows the promotion that just ran. Female pharmacy couriers were given special Motorcycle Helmets with photorealistic prints of hair. So: really strong hair. The low cost transit stunt reaches thousands of women on the streets, in offices and at home upon delivery. Simple and fun.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Directors: Simone Möller-Rohé, Mario Altendorf
Copywriter: Alexander Dziemba
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager: Robert Tecini
Published: March 2011