|Industry||Health & Pharmaceuticals|
|Agency||J. Walter Thompson Frankfurt|
|Account Supervisor||Bernd Adams|
Credits & Description
Bayer Priorin “Hairhelmet promo” - Priorin helps prevent female hair loss and keeps their hair strong. This case video shows the promotion that just ran. Female pharmacy couriers were given special Motorcycle Helmets with photorealistic prints of hair. So: really strong hair. The low cost transit stunt reaches thousands of women on the streets, in offices and at home upon delivery. Simple and fun.