|Industry||TV Channels/Radio Stations and Programmes|
|Agency||M&C Saatchi Milan|
|Executive Creative Director||Luca Scotto Di Carlo, Vincenzo Gasbarro|
|Creative Director||Daniele Dionisi, Paolo Perrone|
|Art Director||Lorenzo Guagni|
Credits & Description
For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Thousands of Italian fans stayed up until the early hours of the morning to watch the premiere of Game of Thrones season seven, broadcast exclusively on Sky Atlantic simultaneously with the USA.