Primarvarden (Swedish Health Board): Sneeze Box by SCP Grey Goteborg for Primarvarden

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Primarvarden (Swedish Health Board): Sneeze Box

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Industry Public awareness
Media Film, Ambient
Market Sweden
Agency SCP Grey Goteborg
Creative Director Tommy Ostberg
Copywriter Hanna Samara
Production JAIJ Berlin
Released December 2011

Credits & Description

Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.

Advertising Agency: SCP Grey, Göteborg, Sweden
Head of Digital: Russell Clark
Creative Director: Tommy Östberg
Copywriter: Hanna Samara
Production Company: JAIJ Berlin