Volvo Film, Ambient Living Seawall by whiteGREY

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Living Seawall

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Industry Environmental & Animal Issues
Media Film, Ambient
Market Australia
Agency whiteGREY
Executive Creative Director Chad Mackenzie
Creative Director Ronojoy Ghosh
Art Director Whitney Moothoo
Copywriter Grace O'Brien
Released June 2018

Credits & Description

Alternative title: Re-thinking sustainability
Media: Outdoor
Category: Automotive
Client: Volvo
Agency: whiteGREY
Production: whiteGREY Productions
Country: Australia
Executive Creative Director: Chad Mackenzie
Creative Director: ronojoy ghosh
Copywriter: Grace O'Brien
Art Director: Whitney Moothoo
Producer: Lisa MacFarlane
Senior Experience Strategist: Matt Simms
Group Account Director: Justine Leong
Senior Account Director: Kenneth McLeod
Senior Account Manager: Alex Sunier
Social Media Manager: Dominique Tait
Digital Art Director: Jeremy Frouin
Digital Producer: Alex Botterill
Head of Production: Terry Kerr
Cinematographer and Editor: Mark Brightwell
Designer: Jess Tilbrook
Media outreach: PPR
Event activation: Maverick
Published: June 2018
Synopsis:
Luxury car brand, Volvo Car Australia (VCA) has launched its latest innovative sustainability project, Living Seawall, created in collaboration with whiteGREY, Sydney Institute of Marine Sciences (SIMs), and Reef Design Lab.
VCA joined the United Nations' World Environment Day initiative, this year's theme is beating plastic pollution. The Living Seawall uses uniquely designed tiles made from concrete reinforced with 100% recycled plastic fibres to mimic the root structure of mangrove trees that were once prolific along Sydney Harbour. The plastic fibres are embedded within the concrete in such a way that they cannot disperse into the environment.