Ad Council Film, Case study We Are America [case film] by R/GA New York

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We Are America [case film]

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Industry Public awareness
Media Film, Case study
Market United States
Agency R/GA New York
Associate Creative Director René Van Wonderen, Thomas Darlow, Lucia Orlandi
Executive Creative Director Eric Jannon, Chris Northam
Released January 2017


D&AD Impact 2017
Diversity & Equality - Wood Pencil

Credits & Description

Agency: R/Ga
Brand: The Ad Council
Country: USA
Entrant Company: R/Ga, New York
Advertising Agency: R/Ga, New York
Production Company: Mark Seliger Studio, New York
Group Executive Creative Director: Chris Northam (R/Ga)
Group Executive Creative Director: Eric Jannon (R/Ga)
Associate Creative Director: Thomas Darlow (R/Ga)
Associate Creative Director: Rene Van Wonderen (R/Ga)
Executive Production Director: Cindy Pound (R/Ga)
Executive Producer: Jeff Skutnik (R/Ga)
Producer: Lucas Dennison (R/Ga)
Group Director Strategy: Dylan Viner (R/Ga)
Strategy Director: Dave Surgan (R/Ga)
Strategist: Amy Mcewan (R/Ga)
Content Producer: William Morel (R/Ga)
Associate Creative Director: Lucia Orlandi (R/Ga)
Photographer: Mark Seliger (Mark Seliger Studio)
Executive Producer: Ruth Levy (Mark Seliger Studio)
Client: Heidi Arthur, Trace Danicich, Jenn Walters, Madeline Miller, Priscilla Natkins, Paula Veale, Ellyn Fisher, Shirley Yeung, Sheri Klein (The Ad Council)
Entry Summary:
In 2016, charged political conversations about bias and incidences of racial violence were dividing us as Americans. We were excluding groups of Americans based on identity labels, yet doing so though the lens of loving and protecting America. Our solution was to shift the attention from a divisive conversation to an inclusive conversation about patriotism, that loving America means loving all Americans. And showing our true diversity.To do this we exposed Americans to minority groups’ public displays of patriotism to normalize them.