American Garden Film, Case study SHARKTOPUS by Y&R Dubai

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SHARKTOPUS

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Industry Confectionery & snacks, Snacks
Media Film, Case study
Market United Arab Emirates
Agency Y&R Dubai
Director Amin Soltani
Art Director Kalpesh Patankar, Hugo Lucas, Dane Ogilvie
Copywriter Shahir Zag, Jed Dawson, Ash Chagla
Producer Leng Panganiban, Hermann Meingasti
Account Supervisor Shaik Shibli
Production BLUE CACTUS FILMS
Released September 2011

Awards

Dubai Lynx 2013
Film FOODS BRONZE

Credits & Description

Client GLOBAL EXPORT CO.
Product AMERICAN GARDEN POPCORN
Entrant Y&R DUBAI, UNITED ARAB EMIRATES
2 of 3 Campaign
Type of Entry: Product/Service
Category: FOODS
Title: SHARKTOPUS
Product/Service: AMERICAN GARDEN POPCORN
Entrant Company : Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency : Y&R DUBAI, UNITED ARAB EMIRATES
Production Company : BLUE CACTUS FILMS Dubai, UNITED ARAB EMIRATES
Name Position
Shahir Zag Chief Creative Officer
Shahir Zag/Kalpesh Patankar Creative Director
Shahir Zag/Ash Chagla/Jed Dawson Copywriter
Kalpesh Patankar/Hugo Lucas/Dane Ogilvie Art Director
Amin Soltani/Leng Panganiban Agency Producer
Shaik Shibli Account Supervisor
Kaleem Un Zaman Qureshi Advertiser's Supervisor
Hermann Meingast Producer
Amin Soltani Director
David Zavadescu Editor
Mango Jam Studio Sound Design/Arrangement
Optix Digital Pictures Post Production
Nora Ferneine Account Manager
Arturo D. Smith Director Of Photography
Optix Digital Pictures EditingCompany
Art Department: Jing Jacinto Other Credits
Brief Explanation:
This commercial gives a short, video synopsis of a very poorly rated movie. However, it then explains that with American Garden Microwave Popcorn by your side, the quality of the film becomes irrelevant, as you find yourself able to sit through anything.