Cadbury: SHARE THE JOY by DDB Auckland for Cadbury

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Industry Dairy products & Eggs, Chocolate
Media Film, Case study
Market New Zealand
Agency DDB Auckland
Released March 2010

Awards

Spikes Asia 2011
Digital Integrated Campaign Silver
Film Craft Craft: TV Bronze
Integrated Integrated Bronze
Digital Websites Bronze

Credits & Description

SHARE THE JOY
Advertiser CADBURY
Product DAIRY MILK
Entrant DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Type of Entry: Craft: TV
Category: Best Use of Music
Title: SHARE THE JOY
Advertiser/Client: CADBURY
Product/Service: DAIRY MILK
Entrant Company: DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency: DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Creative Credits
Production Company: GOODLIFE FILMS Auckland, NEW ZEALAND
Name Company Position
Toby Talbot Executive Creative Director
Aaron Goldring/Steve Kane/Dave Brady Creative Director
Christie Cooper Copywriter
James Conner Art Director
Judy Thompson/Chloe Sutherland Agency Producer
Greg Jones Account Supervisor
Andrew Fraser Advertiser's Supervisor
Neil Stitchbury Producer
Chris Graham Director
Paul Maxwell Editor
Liquid Studios/Bob Powers Sound Studio
Toybox Post Production
Bobby Mcferrin Music
Sarah Jones Account Manager
Lucinda Sherborne/Thinza Mon Planner
Sound Recordists: Ant Nevison/Dan Vicari Other Credits
Brief Explanation:
Share the Joy is a project to create a song made entirely out of New Zealand's sounds of joy. Cadbury has been collecting sounds from all over the country and then, with a little help from Grammy-winning Bobby McFerrin, they've taken all these sounds of joy and turned them into the first Glass and a Half Full Production made by an entire nation.

The Film titled Cadbury: SHARE THE JOY was done by DDB Auckland advertising agency for product: Dairy Milk (brand: Cadbury) in New Zealand. It was released in Mar 2010.