Double A Film, Case study OBSESSION FOR SMOOTHNESS [image] by SIX Tokyo

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OBSESSION FOR SMOOTHNESS [image]

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Industry Stationery
Media Film, Case study
Market Japan
Agency SIX Tokyo
Production AOI Pro.
Released December 2017

Awards

Clio Awards 2018
Digital/Mobile & Social Media Technique Business-to-Business: Other Silver
Film Technique (Visual Effects) Business-to-Business: Visual Effects Silver
Branded Content Business-to-Business: Film Bronze
Film Business-to-Business: Short Form Bronze
Social Media Business-to-Business: Social Video Bronze

Credits & Description

Client: Double A Paper
Agency: Six, Tokyo
Production: AOI Pro.
Country: Japan
Director: Yusuke Tanaka
Director: Damian Kulash Jr
Executive Creative Director: Takeshi Nozoe
Creative Director: Jin Saito
Art Director: Kentaro Harano
DoP: Makoto Okuguchi
Planner: Tsubasa Oyagi
Movie Planner: Jun Hatano
Brand Agency: SPA-HAKUHODO Tokyo
Account Team: Masato Saito (Hakuhodo Asia Pacific), Teruhisa Ito, Thanthip Uraipriwan, Yuki Sudo, Piraorn Saereesithipitak, Yuwanda Mankhongdamrongiu
Operation Support: Bovornpan Kristhong, Chanin Ruengsangnateetip
Technical Team: Rhizomatiks Research
Planning, Technical Direction, Software Design, Software Engineering: Daito Manabe
System Design, Circuit Design, Technical Direction:Motoi Ishibashi
Software Engineering: Satoshi Horii, Yusuke Tomoto, Shintaro Kamijo, Sadam Fujioka
Hardware Engineering: Youichi Sakamoto, Toshitaka Mochizuki, Yuta Asai, Saki Ishikawa, Kyohei Mouri
Simulator production: Setsuya Kurotaki, Sadakazu Kato
Producer: Hidenori Chiba
Assistant Producer: Ichiro Mishima
Choreographer: MIKIKO
Assistant-Choreographer: Marimo, Non, Erisa, Saya, Kaori, Kazune, Kohmen, Maru, Mayumi, Yuka, Aya, Ayane, Tomo
Gaffer: Takeshi Tomasu
Assistant-Director: Hideaki Jinbo
Wardrobe: Shinichi Miter
Hair & Make Up Artist: Minako Suzuki, Ayaka Tsutsumi
1st AC: Kei Fujita
2nd AC: Erika Shimizu, Tomoya Ishizaki
DIT: Taito Oyama
Best Boy: Ryuta Murakami
Lighting Crew: Taiki Kishimoto, Yuka Sato, Susumu Tanaka, Motohiro Kobayashi, Takaori Kidokoro, Yusuke Fujii, Hiroshi Kumai, Masaru Oyamada, Hisanori Yamai, Shintaro Sekiguchi, Shota Moriuchi, Makoto Kashiwakura, Kouji Yano
Motion Control: Kanno Yukimitsu, Takashi Yabuki, Jun Ikeuchi, Ryo Inmiya, Yoshihisa Hagi, Eiji Kamomiya
GRIP: Takashi Taniguchi, Maki Saito
Action Coordinator: Tomoaki Kawasumi
Special Effect: Isamu Terakado
Maiton Island Crew
Producer: Kazuhisa Yoshimoto, Sho Murakami
Camera: Tomonori Taniguchi
Visual Effects Supervisor: Shunsuke Kakuuchi
Previsualization: Hiromitsu Sunaga, Yoshinori Numazawa, Masaki Ishii, Yoshifumi Ikoma, Akira Iio, Akira Miwa, Kohki Okuyama, Go Aoyama
Graphic Designer: Karan Singh
Offline Editor: Takeaki Harada
Colorist: Yasutaka Ishihara
Online Editor: Tomoko Kanazono, Toshinori Koike, Azusa Katsumata, Atsushi Nishimura, Hiroyuki Sai, Tatsuhiro Noguchi, Yu Nagase, Kenji Sakaide
Roto Artist: Annex Digital, Inc.
Sound Engineer: Toru Nakano, Taro Ito
International Producer: Shoko Akutagawa
Producer: Keisuke Mizusako, Masahiro Kawaguchi
Production Manager: Tomohiro Umeyama, Eri Deguchi, Takuya Yamamoto, Kenta Ogiya
Bilingual Coordinator: Mayu Yamashita
PA: Jonathan Genki Fujimura, Emi Ota, Ami Uematsu, Takaaki Yagi
Survey: Yasuhiro Kato
Synopsis:
Double A Paper has partnered with alternative rock band, OK GO, to create another of the band's eye-catching and creative music videos. For OK GO's latest music video "Obsession" Double A demonstrates a new approach in reaching out to a new generation of target groups using the universal appeal of music and OK GO's fearless creativity to channel the brand's more fresh and fun image. OK GO selected "Obsession" for this special collaboration. The smoothness that allows jam-free printing is the heart and soul of this "World's First Paper Mapping" project and Double A proved its finesse all through the 5 days of continuous shooting. Japanese creative agency Six Tokyo is behind the creation of this music video.