Dr.Jart+ Film, Case study The Most Beautiful Adventure in the World by GPB Shanghai

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The Most Beautiful Adventure in the World

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Industry Skin Care
Media Film, Case study
Market China
Agency GPB Shanghai
Creative Gary Li, Andrew Zhu
Released June 2018

Credits & Description

Media: Integrated
Category: Cosmetics & toiletries
Client: Have & Be Co., Ltd
Agency: GPB Shanghai
Production: GPB Shanghai
Country: China
Creative Partner: Andrew Zhu
Creative Partner: gary li
Creative Chairman: Alvin Lim
Producer: Sammi Yao
Planner: Miley Yan
Photographer: Noel Jones
Photographer: Chris PC
Managing Director: Catherine Law
Client: Ellene Choi
Published: June 2018
Dr. Jart+ was introducing a new range of skincare masks, each brightly coloured according to its function. Rather than rely on influencers to establish the product’s credentials, we decided to generate compelling content of our own. We proposed the idea of four alien-like young women(Rubber Mask Lovers) with brightly coloured faces to represent the four products. They would be tasked to cross the nation trying to discover all the beauty in the world through a ‘Beautiful Adventure’. These Rubber Mask Lovers approached this journey with a sense of awe and wonder and through social media posts created a huge following.