Huggies Film, Case study No Baby Unhugged, 7 by Ogilvy & Mather Toronto

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No Baby Unhugged, 7

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Industry Baby Hygiene
Media Film, Case study
Market Canada
Agency Ogilvy & Mather Toronto
Chief Creative Officer Ian Mackellar, Brian Murray
Art Director Julie Markle
Copywriter Chris Dacyshyn
Production Wilfrid Park
Director Lionel Coleman
Released November 2016

Awards

LIA Awards 2017
Integration - Silver Winner

Credits & Description

Entrant: Ogilvy & Mather, Toronto
Brand: Huggies
Corporate Name of Client: Kimberly-Clark
Client Director of Baby & Child Care: Brian Clayton/Michael Hurt
Client IMP Director: Mitch Faigan
Client Senior Brand Manager: Paul Scott
Client Senior Associate Brand Manager: Alicia Cameron
Client Brand Manager: Eunice Fung
Client Social & Digital Marketing Manager: Ali Ruffo
Media Company: Mindshare Canada
PR Company: Veritas, Toronto
Agency Group Account Director: Aviva Groll
Agency Senior Account Executive: Kennedy Crawford
Agency Planning Director: Michelle Lee
Agency Digital Strategist: Robyn Hutman
Agency Digital Project Manager: Charmion Brathwaite
Agency: Ogilvy & Mather, Toronto
Chief Creative Officers: Ian MacKellar/Brian Murray
Group Creative Directors: Chris Dacyshy/Julie Markle
Copywriter: Chris Dacyshyn
Art Director: Julie Markle
Agency Producers: Iris Savage/Tessa Waisglass/Shenny Jaffer
Production Company: Wilfrid Park, Toronto
Director: Lionel Coleman
Executive Producer: Tuula Hopp
Line Producer: Adam McCloy
Editor: Mariam Fahmy
Colour/Post Production: Jason Zukowski/Andy Hunter (Redlab)
Sound Design Company: Vapor RMW, Toronto
Music Production Company: Vapor RMW, Toronto
Music Producer: Joey Serlin
Shopper Marketing Agency Company: Barrows, Toronto
Shopper Marketing Manager: Kylie MacInnis
Synopsis:
There is now irrefutable evidence that hugs are medically necessary for babies to thrive. So for Huggies diapers, we created No Baby Unhugged, a Canadian initiative that is now in year
and now in 28 countries worldwide.
Our initiative educates moms on the benefits of hugging, while providing tools to help them hug. More importantly, No Baby Unhugged is the world’s first brand-led initiative to help hospitals create hugging programs for babies in need.