Inca Kola Film, Case study Equality Time by Wunderman Phantasia Lima

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Equality Time

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Industry Human Rights
Media Film, Case study
Market Peru
Agency Wunderman Phantasia Lima
Chief Creative Officer Jose Aburto
Art Director Diana Tamayoshi
Copywriter Romy Domínguez, Pedro Bergelund, Geraldine Marcos, Milagros Contreras
Released June 2018

Credits & Description

Media: Integrated
Category: Drinks, non-alcoholic
Client: Inca Kola
Agency: Wunderman Phantasia
Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Officer: José Aburto
Head of Art: Augusto Landauro
Copywriters: Romy Domínguez, Pedro Bergelund, Geraldine Marcos, Milagros Contreras
Art Director: Diana Tamayoshi
Graphic Designers: Kristhel Ramos, Ricardo Villar
General Account Director: Carlos Bernal
Account Director: Fiorella Rojas
Account Manager: Jimena Lau
Planning Director: Victor Garzón
Planning: Elena Fajardo
Data Science Analysts: Belén Gómez, Perla Garay
Technology Director: Gisella Esquivel
Back-end Programmer: Alonso de la Quintana
Front-end Programmer: Juan Ontaneda
QA Analyst: Marcos Capcha
Social Media Supervisor: Cinthya Maco
Content Manager: Brunella Portilla
Community Manager: Cristian López
Media Agency: Starcom
Production: Espiritu
Director: Henry De La Cadena
Country: Peru
Published: May 2018
Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians
That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change”.