Knattspyrnusamband Islands (KSI) Film, Case study Sons of Solidarity - Parkinson by Grey Dusseldorf

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Sons of Solidarity - Parkinson

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Industry Sports Teams & Events, Charities, Foundations, Volunteers
Media Film, Case study
Market Germany
Agency Grey Dusseldorf
Released June 2018

Credits & Description

Media: Interactive
Category: Charities & appeals
Client: Sons of Solidarity / Iceland's Soccer Team
Agency: Grey Germany
Country: Germany
Published: June 2018
Iceland became European champion of hearts at the European Football Championship 2016 in France. The small Scandinavian nation thrilled fans around the world. But unfortunately, it also occupies a top spot in another field: Iceland has the second highest mortality rate for the nervous disease Parkinson's worldwide. Together with the Icelandic Parkinson's association, Parkinsonsamtökin, and the football association, KSÍ, as an exclusive partner, Grey sports, part of Grey Germany, has turned the national players into ambassadors for the good cause: the "Sons of Solidarity." "Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. The kick-off of the campaign took place on 7 June 2018: In the last international match before the World Cup against Ghana, the players did not run as SIGURDSSON, FINNBOGASON and Co., but showed their solidarity with a uniform jersey called PARKINSON on the back.