Kobayashi City Promotion Film, Case study French-Sounding Japanese by Dentsu Kansai

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French-Sounding Japanese

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Industry Destinations (Countries & Places)
Media Film, Case study
Market Japan
Agency Dentsu Kansai
Released April 2016


Ad Stars 2016
Branded Viral Videos - Silver
Film Craft - Silver

Credits & Description

Brand: City Promotion
Agency: Dentsu
Description: There are many features in Kobayashi city, such as "Beautiful nature" "Clean water" "Starry sky" and so on, however, they aren't shared enough by Japanese. Kobayashi city seriously suffers from declining of population. So, we need to encourage people thinking of moving to rural cities to choose Kobayashi. As cities are disappearing, dialects are also on the verge of disappearing because dialect speakers are passing away. Dialect, as in any other countries, is one the valuable diversity of language. This damage is also cultural damage.