Panasonic Film, Case study Life Is Electric [image] 5 by Dentsu Inc. Tokyo

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Life Is Electric [image] 5

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Industry Batteries
Media Film, Case study
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Art Director Yoshihiro Yagi, Taiji Kimura, Daisuke Hatakeyama
Copywriter Haruko Tsutsui, Scott Lehman, Marina Danjo
Designer Chihiro Kato
Production Caviar
Production Tyo drive
Released October 2016

Awards

ADFEST 2017
Interactive Lotus Vdo, Series & Webisode Gold

Credits & Description

Company Entering: Dentsu Inc., Tokyo
Brand: Panasonic
Advertiser: Panasonic Corporation
Agency: Dentsu Inc., Tokyo
Creative Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui/Marina Danjo/Scott Lehman
Art Director: Yoshihiro Yagi/Taiji Kimura/Daisuke Hatakeyama
Web Director: Keigo Nakanishi
Web Programmer: Kentaro Otsuka
Illustrator: Blex Bolex
Designer: Chihiro Kato
Account Executive: Kyosuke Fujita/Nahoko Yokoyama
Strategic Planner: Hajime Yakushiji
Executive Producer: Koji Wada
Film Production Company: Tyo Drive, Tokyo/Caviar, Tokyo
Director: Takuya Demura
D.O.P/Cinematographer: Fumihito Katamura
Gaffer: Hiroki Nishigaya
Executive Producer: Shunichi Takano
Film Producer: Yuta Harasawa
Production Manager: Maiko Fujiwara
Production Designer: Taiji Kimura/Daisuke Hatakeyama/Masashi Fujita
Post-Production Company: Pen.Inc., Tokyo/Creative Power Unit, Tokyo/Tyo Drive, Tokyo
Artist Agent: Natsuko Kida
Special Effects Company: Maskman Inc., Tokyo/Artisan Inc., Tokyo
Special Effects Producer: Yusuke Sakurai
Technical Designer: Tatsuya Utsushikawa/Hiroyuki Seino/Yoshihisa Hagi/Eiji Kamomiya
Web Designer: Daisuke Shimokawa
Sound Production Company: Handsome Tracks Inc., Kyoto
Sound Designer: Toru Sasaki
English Context Explanation:
In Japan, Electricity Is So Much A Part Of Life That It Is Often Taken For Granted. In April 2016, However, The Japanese Retail Electricity Market Was Deregulated, Enabling Consumers To Choose Their Electricity Provider For The First Time. With Public Interest In Electricity Running High, Panasonic Wanted To Use Its Position As A Leading Manufacturer Of Electronics, Housing, Communication, And Energy Products To Begin A Conversation With Consumers About The Real Value Of Electricity.
Url: http://panasonic.jp/battery/ch...