Pepsico/Carlsberg Sweden: The Sound Of Football by Akestam.holst Stockholm for Pepsi

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Pepsico/Carlsberg Sweden: The Sound Of Football

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Industry Soft Drinks
Media Film, Case study
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Martin Cedergren
Copywriter Patrick Dry
Production Society 46
Creative Director Kalle Thyselius
Art Director Björn Kusa
Producer Kristina Nilsson
Released November 2011

Credits & Description

Pepsi is funding amazing ideas that refresh the world. Åkestam Holst
and Society 46 created “The Sound of Football” to give visually
impaired people a better football experience and maybe, in the future,
create new aides that enable you to “see” with sound. As a first test,
we arranged a football match between a team of visually impaired
players and a team of former professional footballers. We wanted to
see how they would perform under equal conditions – in a match where
no one can see.
Project name: The Sound Of Football
Client: Pepsico/Carlsberg Sweden
Agency: Akestam Holst
Production Company: Society 46
PR Agency: Prime PR
Complete credits:
Pepsico/Carlsberg Sweden
Ellinor Johansson, Tomas Adolfsson, Christel von Schantz, Henric
Byström, Sofia Gullholm
Åkestam Holst
Creative Director: Martin Cedergren
Art Director: Björn Kusa
Copywriter: Patrick Dry
Executive Digital Producer: Alex Picha
Account Executive: Thomas Gibson
Executive Account Director: Kjell Månsson
Society 46
Creative Director: Kalle Thyselius
Creative Technologist: Ellen Sundh
Film Director: Henrik Gyllenskiöld
Sound: Jon Pontén
Motion Artists: Robin Lantz, Fredrik Forrest
Design: Christoffer Öberg-Runfors
Developer: Jonas Stattin
Production Assistant: Marcin Tallmarken
Producer: Kristina Nilsson
Executive Producer: Karl Rosander
3D Sound Production: The Line
3D Camera Technology: Tracab
Still photographer: Gordon Andersson
PR: Tobias Helmer / Prime Group
Kindly empowered by: The Swedish Sports Organisation for the Disabled,
The Swedish Association of Visually Impaired Youth, POC Sports, Beats
by Dr Dre, AEG/Stockholm Globe Arenas and Kappa