Qtel Film, Case study ETERNAL LIGHT by Leo Burnett Doha

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ETERNAL LIGHT

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Industry Telecommunications Services, Mobile Communications
Media Film, Case study
Market Qatar
Agency Leo Burnett Doha
Production DejaVu Studios
Released July 2012

Awards

Mena Cristal Awards 2013
Arabic Culture Arabic Culture Emerald (Bronze)

Credits & Description

Client QTEL (QATAR TELECOM)
Product QTEL
Alternative Title: Ramadan Mubarak
Entrant LEO BURNETT QATAR Doha, QATAR
Type of Entry: Craft: Film
Category: FILM - ANIMATION
Title: ETERNAL LIGHT
Entrant Company : LEO BURNETT QATAR Doha, QATAR
Advertising Agency : LEO BURNETT QATAR Doha, QATAR
Production Company : DEJAVU STUDIOZ Dubai, UNITED ARAB EMIRATES
Name Position
Bechara Mouzannar Chief Creative Officer
Peter Bidenko Executive Creative Director
Munah Zahr Creative Director
Michael Habre Copywriter
Ziad Azar Art Director
Rayane Smayra Agency Producer
Sami Saleh Account Supervisor
Neelay Shah Producer
Andrey Shushkov Director
Andrey Shushkov Animation
Bkp Music
Amir Zeitouni Account Manager
Andrey Shushkov Production Designer
Brief Explanation:
What if we asked ourselves: "What good have I done today?". Answering "Yes" may not change the world, but it would definitely have a positive implication on someone else's life. What if we symbolize the effect of a simple act of goodness in the form of light? Will it change anything? For the month of Ramadan - the month of fasting, praying, helping, giving - we created a series of TVC's to answer these questions and follow the story of this light from its creation in "Eternal light", to becoming a part of our life and turning into a guide for everyone who lost their way. Light is good from whatever lamp it shines.