Sainsbury's Film, Case study The Greatest Gift [case film] by AMV BBDO London

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The Greatest Gift [case film]

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Industry Supermarkets
Media Film, Case study
Market United Kingdom
Agency AMV BBDO London
Chief Creative Officer Paul Brazier
Executive Creative Director Alex Grieve, Adrian Rossi
Creative Director Jim Hilson, Toby Allen
Art Director Andy Clough
Copywriter Richard Mcgrann
Production Passion Pictures
Director Sam Fell
Released October 2017


Creative Circle 2017
General Best Integrated Campaign Silver
Film Craft Best Animation Bronze

Credits & Description

Category: Retail services
Client: Sainsburys
Agency: AMV BBDO, London
Country: United Kingdom
Chief Creative Officer: Paul Brazier
Sound Engineer: Owen Griffiths
Board Account Director: Leona Mcnally
Account Director: Nikki Peddie
Account Manager: Aliya Brijnath
Director: Sam Fell
Art Director: Andy Clough
Copywriter: Richard Mcgrann
Creative Director: Toby Allen/Jim Hilson
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
Producer: Glenn Holberton/Debbie Crosscup
Agency Producer: Rebecca Scharf
Production Company: Passion Pictures
AMV BBDO, London has created this joyous Christmas musical web film for Sainsbury’s featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.