Sherwin Williams Film, Case study #Ronsealadbreak by BJL Manchester

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#Ronsealadbreak

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Industry Paints, Paint Brushes, Adhesives
Media Film, Case study
Market United Kingdom
Agency BJL Manchester
Creative Director Richard Pearson, Karl Stones
Production The Mob Film Company
Director David Schofield
Released April 2017

Awards

Creative Circle 2017
Experiential Best Event/product Launch Silver

Credits & Description

Category: Household, garden & pets
Client: Sherwin Williams
Agency: BJL, Manchester
Production: Mob Film
Country: United Kingdom
Director: David Schofield
Creative Director: Richard Pearson
Creative Director: Karl Stones
Producer: Phil Kerr
Account Director: Helen Worsey
Account Director: Jenna Livesey
Senior Agency Producer: Tarryn Farnworth
Senior Account Manager: Ed Vaughan-Hughes
Senior Account Manager: Robert Ellen
PR Director: Julie Chadwick
PR Group Account Director: Rebecca Hardy
Social Media Managers: Hannah Newbould, Connor Jones, Caroline Gibson
Synopsis:
For over 3 minutes an ad break showed nothing but a man painting a fence. A brave, bold, risky TV event, but why do it? Ronseal are famous for honesty, so trying to make DIY seem a fun way to spend your weekend, didn’t seem right. Transporting people into the moment, in all DIY, when you realise it isn’t going to be over with quickly. While demonstrating Ronseal helps get the job done easily. Heralded as the first ‘slow TV’ ad, it stood out against other ads, social media, second screens and all the other noise of the modern world.