Skittles Film, Case study Exclusive the Rainbow LIVE EVENT by DDB Chicago

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Exclusive the Rainbow LIVE EVENT

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Industry Candies
Media Film, Case study
Market United States
Agency DDB Chicago
Chief Creative Officer Ari Weiss, John Maxham
Creative Director Nathaniel Lawlor, Ruth Bellotti
Production MJZ
Director Steve Ayson
Released February 2018

Awards

One Show 2018
Direct Marketing Ambient Media / Live Events Gold
Direct Marketing Innovation in Direct Gold
Film Innovation in Film / Online Gold
Branded Entertainment Online / Live Webcast Silver
Social Media Branded Social Post / Campaign Bronze
Cross-Platform Integrated Branding / Integrated Online Bronze

Credits & Description

AGENCY DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
CLIENT Mars Wrigley Confectionery
CHIEF CREATIVE OFFICER Ari Weiss, John Maxham
CREATIVE DIRECTOR
Nathaniel Lawlor
Ruth Bellotti
PRODUCTION COMPANY MJZ / Los Angeles
Work Editorial / New York City
The Mill / New York City
DIRECTOR
Steve Ayson
PRODUCER
Tim Allan
Laurie Boccaccio
CREATIVE TEAM
Diane Jackson - Chief Production Officer
Matt Blitz - Executive Producer
Jason Georgen - Senior Producer
Scott Terry - Production Manager
Azher Ahmed - Director of Digital Operations
Jim Higgins - Digital Director
Nico Nieto - Digital Director
Josh Drueck - Group Strategy Director
Jonathan Palmer - Strategist
Richard Guest - Global Business Lead
Eli Velez - Global Segment Lead
Josh Lenze - Global Brand Lead
Erin Leahy - Global Account Director
Katie Goold - Account Executive
David Zander - President
Emma Wilcockson - Executive Producer
Jody Lee Lipes - Director of Photography
Inbal Weinberg - Production Designer
Jane Shearer - 2nd Unit Director
Mike Horan - Assistant Editor
Josh Sasson - Assistant Editor
Winter Brihn - Assistant Editor
Erica Thompson - Executive Producer
Nirad 'Bugs' Russell - Senior Producer
Jade Kim - VFX Shoot Supervisor
EDITOR
Rich Orrick
Cass Vanini
Adam Witten
Keith Hamm
EXECUTIVE CREATIVE DIRECTOR
Colin Selikow
MEDIA COMPANY
Starcom / Chicago
Mediacom / Chicago
PR / MARKETING
Olson Engage / Chicago
Fanscape / New York City
SOCIAL MEDIA MANAGER
Leandro Martinez
TAGS
CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS
Brief Explanation
Every Super Bowl, it’s the same story – brands make ads to win the affection of millions… but mostly end up speaking to the least common denominator.
In 2018, Skittles decided to ignore that massive mainstream altogether. We created The Most Exclusive Super Bowl Ad Ever, and only showed it to one single person.
The idea came to life across 6 different films.
Our first film announced the idea and introduced Marcos Menendez – the Skittles fan who we would make our Most Exclusive Super Bowl ad for, and the only person who would ever see it.
Next, we released 4 bewildering teaser films featuring David Schwimmer, encouraging America to wonder which of them was an actual scene from the Super Bowl ad they would never see.
Finally, we released a film that revealed the laughable lengths we went to create a Super Bowl ad… for an audience of one.