Strellson Film, Case study Make Yourself Unstoppable / The Work by Serviceplan Campaign X Munich

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Make Yourself Unstoppable / The Work

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Industry Apparel & Accessories Stores
Media Film, Case study
Market Germany
Agency Serviceplan Campaign X Munich
Executive Creative Director Matthias Harbeck, Hans-Peter Sporer
Art Director Nicolas Klein
Copywriter Florian Daldrup, Kornelisa Szatko
Photographer Tobias Schult
Production Neverest
Director Joffrey Jans, Kai Kurve
Released December 2016


Cristal Festival 2017
Brand Entertainment & Content Best Use or Integration of Music Bronze

Credits & Description

Client : Strellson AG
Agency : Serviceplan Campaign X
Brand : Strellson
Title : Strellson: Make yourself unstoppable
Agency : Serviceplan
Global Chief Creative Officer: Alexander Schill
Executive Creative Director : Hans-Peter Sporer
Executive Creative Director : Matthias Harbeck
Creative Director Copy : Katharina Keith
Management Supervisor: Katrin Eberbach
Art Director : Nicolas Klein
Account Director : Julian Rinnewitz
Copywriter : Florian Daldrup
Copywriter : Kornelisa Szatko
Production Company : Neverest ;
Executive Producer : Maik A. Schmidt
Production Assistant : Alexandra Junginger
Director : Wolf & Lamm (Joffrey Jans & Kai Kurve)
Director of Photography : Phillip Kaminiak Wanda Germany GmbH ;
Executive Producer : Mandy Kothe
Producer : Jens Groeger
Solent Film (Bulgaria) ;
Producer : Alex Momchev
Producer : Emil Rangelov
CGI Artist : Chris Faber
Colorist : Pana Agueta Editor : Michael Timmers
Music : Spark Entertainment (London)
Artist : MNEK
Senior Compositing Artist : Stephan Tietz
Executive Producer/ Post Production : Tim Tibor
Photographer : Tobias Schult
Sound Design : Bernd Norbert Wuertz
Casting Director : Tobias Krautstrunk
The fashion industry is facing a new generation of men: Men who don’t define themselves by clothing, but by their attitude. So we needed to come up with a communication strategy and idea for Strellson that goes beyond selling fashion. As the lives of our target group are rooted in the digital world, the task was to convey our brand message by a digital campaign. The aim: To create an idea that connects with our target group via relevant and entertaining content. And of course, to generate lots of buzz.