Tide Film, Case study IT'S A TIDE AD CAMPAIGN [case film] by Saatchi & Saatchi New York

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IT'S A TIDE AD CAMPAIGN [case film]

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Industry Washing powders & Detergents
Media Film, Case study
Market United States
Agency Saatchi & Saatchi New York
Chief Creative Officer Javier Campopiano
Creative Director Kiko Mattoso, Daniel Lobatón, Rafael Segri, Chad Baker, Max Mckeon, Becky Porter, Brianna Bishop
Art Director Erin Evon, Jacopo Biorcio, Maddy Kramer
Copywriter Blake Morris, Chris Shreve
Production Rattling Stick
Director Traktor
Released February 2018

Awards

One Show 2018
Film Innovation in Film / Television / Cinema Gold

Credits & Description

TAGS: HOUSEHOLD GOODS / CLEANING PRODUCTS
AGENCY Saatchi & Saatchi / New York
CLIENT: Procter & Gamble - Tide
ART DIRECTOR: Erin Evon / Jacopo Biorcio / Maddy Kramer
WRITER: Blake Morris / Chris Shreve
CHIEF CREATIVE OFFICER: Javier Campopiano
CREATIVE DIRECTOR: Daniel Lobaton / Chad Baker / Max McKeon / Kiko Mattoso / Rafael Segri / Becky Porter / Brianna Bishop
DESIGNER: Tom Hartman
PRODUCTION COMPANY:
Rattling Stick / Los Angeles
Arcade Edit / New York
The Mill / Los Angeles
Personal Music / New York
DIRECTOR: Traktor Collective
PRODUCER: Joe Biggins / Jeff Shupe / Richard Ulfvengren / Richard McIntosh / Rachel Curl / Sila Soyer / Andrew Cravotta / Anatasia von Rahl / Marcus Speaker / Courtney Jenkins
AGENCY PRODUCER: Jenny Read / Dani Stoller/ Danielle Hallack
CINEMATOGRAPHER: Hoyte van Hoytema
COMPOSER: Alexis Estiz
CREATIVE TEAM: Andrea Diquez / Nick Miaritis / Ryan Martin / Jennifer Brotman / Guillermo Betancourt / Jed Karnowski / Jennifer McGill / Courteney Case / Nayantara Mukherji / Alan Lin
CREATIVE TEAM: Robin Oksenhendler / Lisa Rimmer / Sundar Raman / Vedran Miletic / Kimberly Doebereiner / Paul Chick / Jenny Maxwell / Alex Perez / Matthew Wormington / Daniel Bueckman
CREATIVE TEAM: Shari Wyler / Mariko Hunt / Cate French / Kevin Bonnesen / Claire Richard / Steven Signore / Rebekah Hsiung / Jeremy Carey / Matt Greenberg / Kristen Grey / Sam Levy
CREATIVE TEAM: Lori Heckman Golden / Brad Griffiths / Megan Ryan / John Liporace / Travis Rexroad / Brianna Kauffman / Alex Stathis / Kayla Kaplan / Halley Barnes / Joydeep Dey / Lindsay Kamin
CREATIVE TEAM: Marissa Festante / Alex Taylor / Sam Riber / Jordan Futscher / Rob Sipniewski / Samantha Halpern / Jack Knobloch /Dustin Sveum / Scott Minor / Corina Arnal / Neil Messing
DIGITAL ARTIST / MULTIMEDIA: James Allen / Tom Poole
EDITOR: Jeff Ferruzzo / Jeff Lopus
EXECUTIVE CREATIVE DIRECTOR: Paul Bichler
MEDIA COMPANY: Hearts & Science / New York
MUSIC & SOUND: Philip Loeb
PR / MARKETING:
Procter & Gamble / Cincinnati
Taylor Strategy / New York
Marina Maher Communication / New York
SOCIAL MEDIA MANAGER: Mike Macias