Uab Palink Film, Case study Iki Greenhouses For Kids, 1 by Adell Taivas Ogilvy Vilnius

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Iki Greenhouses For Kids, 1

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Industry Supermarkets
Media Film, Case study
Market Lithuania
Agency Adell Taivas Ogilvy Vilnius
Creative Director Dovile Filmanaviciute
Art Director Justinas Kiaulekis
Copywriter Kazimiera Petkeviciute
Production Nonsense Films
Released February 2017

Awards

Golden Hammer 2017
Media Social Platforms & Communities Gold
PR Corporate Responsibility Silver
Digital And Mobile Social Platform Video Diploma

Credits & Description

Entrant Agency: Adell Taivas Ogilvy
Client: Uab Palink
Brand: Iki
Product/service: Iki
Advertising Agency: Adell Taivas Ogilvy
Media Agency: Open Agency
Production Agency: Nonsense
Other Agency: Ink Agency
Art Director: Justinas Kiaulekis
Copywriter: Kazimiera Petkevičiūtė
Creative Director: Dovilė Filmanavičiūtė
Account Manager: Rūta Babrauskaitė
Release Date: 27.02.2017
Synopsis:
Lithuanian retail chain IKI wanted to create a long-term tradition related to healthy food. Healthy eating habits are formed at an early age. We hit upon idea - how about building greenhouses in the country’s kindergartens? So by growing their own vegetables, kids from early age would also grow to know and appreciate healthy food.
The challenge was to convince mums and dads, and also the kindergartens themselves, that these greenhouses were really needed. To make them appreciate the initiative and actively take the part in it.
Show the clear evidence that today children are strangers with vegetables. And then offer a effective solution – greenhouses for kindergartens.
Real Lithuanian children were invited to play a social experiment, which revealed that children today know very little about vegetables.
Two-thirds of all the kindergartens in Lithuania took part in the competition to win the greenhouses. It also helped to add a new association to the IKI brand that it is a company that cares about the nutrition and health of Lithuania’s children. As well as set up the new tradition of greenhouses in country’s kindergartens.