Cadbury Film, Case study Cadbury Pre-Joy by Ogilvy Johannesburg

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Cadbury Pre-Joy

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Industry Chocolate
Media Film, Case study
Market South Africa
Agency Ogilvy Johannesburg
Chief Creative Officer Pete Case
Executive Creative Director Mariana O`kelly
Creative Director Peter Little, Candice Hellens, Catherine Wanliss
Art Director Ryan Groenewald
Senior Art Director Moira-Gene Sephton
Production Bomb Commercials
Director Tebza Malope
Released October 2016


Cannes Lions 2017
Film Use of Film: Use of Online Film Gold Lion

Credits & Description

Title: Cadbury Pre-Joy
Agency: Ogilvy & Mather Johannesburg
Brand: Mondelez
Country: South Africa
Entrant Company: Ogilvy & Mather Johannesburg
Advertising Agency: Ogilvy & Mather Johannesburg
Media Agency: Starcom Worldwide, Johannesburg
Production Company: Bomb Films, Johannesburg
Executive Creative Director: Mariana Okelly (Ogilvy & Mather Johannesburg)
Chief Creative Officer: Pete Case (Ogilvy & Mather South Africa)
Creative Director: Candice Hellens (Ogilvy & Mather Johannesburg)
Senior Art Director: Moira Gene Sephton (Ogilvy & Mather Johannesburg)
Executive Creative Director: Matthew Barnes (Gloo@Ogilvy)
Creative Director: Catherine Wanliss (Ogilvy & Mather Johannesburg)
Managing Partner: Greg Pfuhl (Ogilvy & Mather Johannesburg)
Animation: Henry Pieterse (Gloo@Ogilvy)
Creative Director: Agisanang Masekela (Gloo@Ogilvy)
Creative Director: Peter Little (Ogilvy & Mather Johannesburg)
Art Director: Ryan Groenewald (Ogilvy & Mather Johannesburg)
Agency Producer: Simone Bosman (Ogilvy & Mather Johannesburg)
Art Director: Kurt Linaker (Gloo@Ogilvy)
Chief Marketing Officer: Hayley Van Niekerk (Mondelez)
Director: Tebza Malope (Bomb Productions)
Editor: Andrew Trail (Freelancer)
Producer: Marc Harrison (Bomb Productions)
Producer: Gavin Joubert (Bomb Productions)
Strategist: Gabi Kuhn-Bernstein (Ogilvy & Mather Johannesburg)
Programmer: Petra Ross (Ministry Of Illusion)
Writer: Tamlyn Mcpherson (Ogilvy & Mather Johannesburg)
Each 5 second commercial begins with someone eating Cadbury Chocolate, followed seamlessly by a corresponding joyful clip of them doing something joyful, whether it’s a granny rapping or a cowboy dad twerking.