Volkswagen Film, Case study Crafter [Case Study] by DDB Sydney

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Crafter [Case Study]

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Industry Trucks, Vans & Pick-Up Trucks
Media Film, Case study
Market Australia
Agency DDB Sydney
Chief Creative Officer Ben Welsh
Art Director Hannah King
Senior Art Director Nicolás Smith
Copywriter Chris Ott
Senior Copywriter Damián Martinez
Production Scoundrel
Director James Dive
Released September 2018

Credits & Description

Media: Outdoor
Category: Automotive
Client: Volkswagen
Agency: DDB Sydney
Production: Scoundrel Projects
Country: Australia
Director: James Dive
Chief Creative Officer: Ben Welsh
Art Director: Hannah King
Copywriter: Chris Ott
Producer: chris grocott
Senior Art Director: Nicolas Smith
Senior Copywriter: Damian Martinez
Senior Producer: jess belgiovane
Senior Producer: Tash Johnson
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DoP: Rob Marsh
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Managing Partner: Amanda Wheeler
Managing Partner: Nick Russo
Senior Business Director: Astrid Noble
Business Manager: Luke Thistleton
Planning Partner: Graham Sweet
Head of Integrated Content: Sevda Cemo
Senior Print Producer: John Wood
Senior Designer: Ramon Rodriguez
Designer: Tim Prosser
Senior Finished Artist: Jose Rodrigues
Senior Digital Producer: Tania Hoang
Senior Web Designer: Berengere Sottas
Production Designer: Enzo Iacono
Post: White Chocolate
VFX Supervisor: David Mosqueda
Colourist: Trish Cahill
Photography: Sam I Am
Photographer: Janyon Boshoff
Producer: Kate Forster
Retoucher: Cameron Jones
Media agency: PHD Sydney
Published: September 2018
Vans. The worker bees of the civilized world. Bearers of white goods, porters of printer paper and the emissaries of regrettable late-night internet purchases. These boxes on wheels are all the same - mobile toasters with the sex appeal of a loaf of bread. But what if one manufacturer could disrupt the humdrum world of vans? In a brave move, Volkswagen via DDB Sydney has acknowledged the perception of the category by building an actual white box on wheels, disrupting preconceptions by cramming it with the new Crafter's groundbreaking technology - proving that the Volkswagen Crafter is "more than a white box".