AstraZeneca Film, Design & Branding Life Bandages by J. Walter Thompson Mexico

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Life Bandages

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Industry Health & Pharmaceutical Products, Public Safety, Health & Hygiene
Media Film, Design & Branding
Market Mexico
Agency J. Walter Thompson Mexico
Chief Creative Officer Gabriel Vazquez
Executive Creative Director Raul Pineda, Alberto Montoya
Art Director Nacho Tamez, Diego Villegas
Copywriter Rafael Olvera
Released November 2016


LIA Awards 2017
Health & Wellness Devices And Diagnostics Gold Winner

Credits & Description

Nomination: Health & wellness
Category: Devices And Diagnostics
Award: Gold Winner
Entrant: J. Walter Thompson Mexico, Mexico City
Brand: Astrazeneca
Corporate Name of Client: AstraZeneca
Pharmaceutical Company: AstraZeneca, Mexico City
Director General Pharma: Francisco Montoya
Planning Director: Douglas Mello
Agency: J. Walter Thompson Mexico, Mexico City
Chief Creative Officer: Gabriel Vázquez
Executive Creative Directors: Alberto Montoya/Raúl Pineda
Copywriter: Rafael Olvera
Art Directors: Diego Villegas/Nacho Támez
Executive Agency Producer: Gustavo Orueta
Agency Producer: Sebastián Zash
Production Company: The Maestros, Mexico City
Director: Mario Camhi
Executive Producers: Gerardo Salas/Francisco Juárez/Enrique Nava
Mexico is the leading country in child obesity and one in the top ten of diabetes. Tests are uncommon, moving in Mexico is difficult, and hospitals are always flooded with patients. Even worse, junk food and candies can be found easily and cheap. And of course, children don't like needles.
The results will show parents the importance of tests and the problems of a bad nutrition. AstraZeneca, a leading lab with diabetes products launched an awareness campaign, Life Bandages. Life Bandages is a new way to make glucose tests in children without any of its complications. The bandage changes color when it detects high sugar levels in the blood. If it changes color, parents will know they need to take their children to the doctor to prevent or take care of diseases like diabetes. Also, children tend to get wounds while playing, making it a great moment to apply Life Bandages. This test makes it easy for parents to detect diabetes or high sugar levels in the blood without needles. With the results, we might be able to change nutritional and exercising habits.