Gender Creative Kids Canada Film, Design & Branding Sam, the first educational transgender toy by LG2 Montreal, Romeo & Fils

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Sam, the first educational transgender toy

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film, Design & Branding
Market Canada
Agency LG2 Montreal
Creative Director Marc Fortin, Stuart Macmillan
Art Director Jean-Philippe Dugal
Copywriter Stuart Macmillan
Agency Romeo & Fils
Released July 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Gender Creative Kids Canada
Agency: Lg2
Geo: Canada
Advertising Agency: lg Montréal, Canada
Creative Director: Marc Fortin
Creative Director / Copywriter: Stuart Macmillan
Art Director: Jean-Philippe Dugal
Account Services: Stephanie Pellicer
Strategic Planning: François Royer Mireault, Alexis Robin
Illustrator: Rodolphe Saint-Gelais / Animation, SHED / 3D Animation
Agency Production: Claudia Lemire
Music: Circonflexe
Sound Studio: Circonflexe / BLVD
Production: Roméo & Fils
Published: July 2017
Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg
is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends.