Antarctica Film, Design & Branding Rewind by F/Nazca Saatchi & Saatchi Sao Paulo

Rewind

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Industry Soft Drinks
Media Film, Design & Branding
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Chief Creative Officer Fabio Fernandes
Creative Director Rodrigo Castellari, Leonardo Claret, Theo Rocha
Creative Rafael Rosa, Isabelle De Vooght, Marcelo Rosa
Production YourMama Films
Director Ale Cassulino
Released October 2017

Credits & Description

AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Ambev
PRODUCT: Guaraná Antarctica
TITLE: Rewind
CCO: Fabio Fernandes
CREATIVE DIRECTORS: Theo Rocha | Rodrigo Castellari | Leonardo Claret
CREATIVES: Isabelle de Vooght | Marcelo Rosa | Rafael Rosa
ACCOUNT SUPERVISOR: Saulo Sanchez | Rafael Cappelli | Luiz Ortega | Anelene Putini | Julianna Carvalho
MEDIA: Maurício Almeida | Luana Gallizzi | Nathalia Oliveira | Gabriela Guedes | Marcela Celestrino | Mariana Gentil
PLANNERS: Rita de Cassia Almeida | Rafael Camilo | Ligia Paes Barros | Gabriela Sanchez | Fernanda Neves | Mariana Brandão
INTEGARTED PRODUCER DIRECTOR: Juliana Hasegawa
AGENCY PRODUCER: Victor Alloza | Giuliano Springhetti
PRODUTION COMPANY: YOURMAMA
DIRECTOR: Ale Cassulino
PRODUCTION DESIGNER: Billy Castilho
CINEMATOGRAPHER: Pepe Mendes
EDITING: Daniela Guimarães
EXECUTIVE PRODUCER: Mayra Auad
COLOR GRADE: Marla
POST-PRODUCTION: Clan
SOUND HOUSE: LOUD
CLIENT APPROVAL: Fernando Soares | Felipe Ghiotto | José Freitas | Fernanda Neves | Giulia Setembrino
Synopsis:
Guaraná Antarctica launches PET surfboard
Guaraná Antarctica, the Brazilian soft drink brand, launches today a new surfboard 80% manufactured from PET (Polyethylene terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued commitment to recycling.
In a sustained effort to protect the environment, Guaraná Antarctica has expanded their vision from bottles, to surfboards. The brand has a natural loyalty to surfing, as the existing sponsor of the 2014 WSL World Surfing Champion and renowned surfer Gabriel Medina, as well as other prominent Brazilian surfers. The project, created by F/Nazca Saatchi & Saatchi, uses 756 PET bottles in its production process, which is detailed below and available as open source.