McDonald's Film, Design & Branding Big Mac Can by DPZ Sao Paulo

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Big Mac Can

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Industry Fast food
Media Film, Design & Branding
Market Brazil
Agency DPZ Sao Paulo
Executive Creative Director Carlos Schleder, Sergio Mugnaini
Creative Director Rafael Urenha, Rodrigo Vezza, Daniel Motta
Creative Pedro Silva, Fred Sekkel, André Leigo, Rafael Avila, Gabriel Abrucio, Kiko Ferreira, Yuri Saboya, André Araki
Production Trust Filmes
Director Luis Zutin
Released May 2018

Credits & Description

Media: Web Film
Category: Restaurants & fast food
Client: McDonald's
Agency: DPZ&T
Country: Brazil
GENERAL CREATIVE DIRECTION: Rafael Urenha
EXECUTIVE CREATIVE DIRECTION: Carlos Schleder, Sergio Mugnaini
EXECUTIVE CREATIVE DIRECTION/ COCA-COLA: Rapha Abreu
CREATIVE DIRECTOR: Daniel Motta, Rodrigo Vezzá
CREATIVE TEAM: Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva, André Leigo, André Araki
CLIENT SERVICES: Eduardo Brunoro, Martin Barrios, Mariana Magalhães
APPROVAL CLIENT (McDONALD’S): Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek
CLIENT APPROVAL/ COCA-COLA: Elvia Torres, Isabela Mondaini
PLANNING: Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica
MEDIA: Paulo Ilha, Rodrigo Tamer, Édera Bonato, Bruno Sabor, Julia Duarte
PROJECTS: Marcos Yamamura, Luiz Felipe Rodriguez
CONTENT: Adriana Blanco
RADIO and TV PRODUCTION: Ducha Lopes, Karen Nakamura
PRODUCTION HOUSE: Trust Filmes
DIRECTION: Luis Zutin
PRODUCTION TEAM/PRODUCTION HOUSE: Victor Brandão, Larissa Fernandes, Simone Oliveri
EXECUTIVE PRODUCER: Deocleciano Junior
PRODUCTION DIRECTOR: Alex Leonardo, Maurício Olivieri e Deocleciano Júnior
CLIENT SERVICES/PRODUCTION HOUSE: Deocleciano Junior
DIRECTOR OF PHOTOGRAPHY/PRODUCTION HOUSE: Eric Ruiz
EDITING: André Germaniani, Leandro Torres,Eric Ruiz
POST FILM COORDINATOR: Trust Filmes
FINALIZING: André Germaniani
POST PRODUCTION: Trust Filmes
SOUND PRODUCTION HOUSE: Lucha Libre Audio
SOUNDTRACK/PRODUCTION: Paulo Corcione e Equipe Lucha
CLIENT SERVICES: Thais Urenha
GRAPHIC PRODUCTION: Marcos Moura, Durval Brum
CAN PRODUCTION: indice.in
PACKAGING PRODUCTION: P+E
Published: May 2018
Synopsis:
In 2018 one of the world's greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald's restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun.
“Five decades deserve a great celebration. This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination,” says Dan Gertsacov, CMO for McDonald’s in Latin America.
This week a limited edition will be delivered to influencers and brand lovers, who will be invited to share their reactions on social networks by using the hashtag #BigMacCan.
Each can will come inside a special version of the traditional Big Mac packaging accompanied by a letter thanking the fans for this long-lasting partnership. Besides this, it highlights how the number one soft drink and the most famous hamburger in the world go well together.
“We have done something unprecedented, a mashup of two great icons. It’s such a special tribute that only Big Mac could receive: a Coca-Cola can specially made for it”, observes Rafael Urenha, Chief Creative Officer for DPZ&T.