Nissin Film, Design & Branding White Mystery by Dentsu Inc. Tokyo

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White Mystery

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Industry Pasta
Media Film, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Director Koji Aramaki
Art Director Yoshiyuki Imoto, Yuki Yamaguchi
Copywriter Dai Hirose, Masakazu Ido
Producer Takahiko Kajima
Released June 2017

Credits & Description

Category: Food
Media: Film
Brand: Nissin
Agency: Dentsu
Geo: Japan
Advertising Agency: Dentsu, Tokyo, Japan
Director: Koji Aramaki
Producer: Takahiko Kajima
Communication Director: Shunsuke Kaga
Art Directors: Yoshiyuki Imoto, Yuki Yamaguchi
Copywriters: Masakazu Ido, Dai Hirose
Sound: Yasutaka Nakata
Published: June 2017
Promotional video of Chiri-tomato noodle, featuring white mystery meat.
Popular music producer Nakata Yasutaka appointed. Presentation of "minimal shape" and "cute coloring" of white mystery meat according to the mysterious world at Nakata's pop. It is a process to pull out the user reaction that only the appearance of the white mystery meat is talked about, and the material and taste of the end are left as a mystery after all, "So what!! White mystery meat is what!!"