Olympikus Film, Design & Branding The Most Victorious Jersey Ever by J. Walter Thompson Sao Paulo

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The Most Victorious Jersey Ever

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Chief Creative Officer Ricardo John, Rodrigo Grau
Executive Creative Director Humberto Fernandez
Creative Director Mariana Borga, Diego Wortmann
Art Director Pedro Coelho, André Mezzomo, Caiano Medeiros, Carlos Einsfeld
Copywriter Rodrigo Rocha, Ricardo Ribeiro, Heinz Boesing
Production Bloco Filmes
Released August 2017

Credits & Description

Bernardinho, Brazil's all time winningest coach, left the national volleyball team after 23 years. Olympikus was the proud sponsor of the Brazilian team in every one of these great wins, and decided to pay tribute to him.

J. Walter Thompson, Brasil, got every national team jersey that won titles with Bernardinho and shredded them. Then they used the shredded fabric to create a new jersey. Designed by Renan Serrano, it's the world’s only jersey with 9 world titles, 2 Olympic gold medals, 3 Pan American titles, and 8 South American titles. It is the most victorious jersey ever, with 32 titles. Just like Bernardinho.
Media: Direct Marketing
Category: Sportswear
Client: Olympikus
Agency: J. Walter Thompson Brazil
Production: Olympikus
Country: Brazil
Chief Creative Officer: Ricardo John
Chief Creative Officer: Rodrigo Grau
Executive Creative Director: Humberto Fernandez
Creative Director: Diego Wortmann
Creative Director: Mariana Borga
Art Director: André Mezzomo
Art Director: Pedro Coelho
Art Director: Caiano Medeiros
Art Director: Carlos Einsfeld
Copywriter: Rodrigo Rocha
Copywriter: Ricardo Ribeiro
Copywriter: Heinz Boesing
Stylist: Renan Serrano
Production Company: Bloco Filmes
Music+Sound Production: Croácia
Lettering: Guasca Studio