Terri Timely Film, Design & Branding Terri Timely, Logotype by Bedow Stockholm

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Terri Timely, Logotype

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Industry Advertising agencies
Media Film, Design & Branding
Market Sweden
Agency Bedow Stockholm
Creative Director Perniclas Bedow
Designer Anders Bollman, Mattias Amnäs, Petter Dybvig
Released October 2016

Awards

Cannes Lions 2017
Design Design Craft: Logo Design: Local Companies & Brands Bronze Lion

Credits & Description

Title: Terri Timely, Logotype
Agency: Bedow
Brand: Terri Timely
Country: Sweden
Entrant Company: Bedow, Stockholm
Advertising Agency: Bedow, Stockholm
Production Company: Bedow, Stockholm
Founder & Creative Director: Perniclas Bedow (Bedow)
Designer: Anders Bollman (Bedow)
Designer: Mattias Amnäs (Bedow)
Designer: Petter Dybvig (Bedow)
Outcome:
Terri Timely’s visual identity was first and foremost a big hit with the duo behind the name. It has also received critical acclaim across various design blogs including Designweek and BP&O. It has already been awarded ‘Best design of the quarter’ by Sweden’s premier advertising magazine Resumé.
Synopsis:
A shift towards digital design is opening up more possibilities for playfulness. Logotypes no longer need to be constrained to a rigid setting. Instead, they can be dynamic in both movement and style. California based director duo Terri Timely provided a perfect opportunity to practice playful digital design. They required a new identity and logo — one that would work primarily in digital form.
Execution:
Terri Timely’s humour is characterised by their sense of timing, so their identity should capture this characteristic. The nuances within design (a typeface based on a 60s French film magazine, classic clock colour palette) build on a feeling of professionalism whilst keeping a notion of fun present. Typeface (a clean sans serif) and colour (classic black, white and red) also mean the logo is highly adaptable across a range of mediums, from film credits to website, to merchandise and stationary. The logo’s transparency means it can be placed on top of any film without dominating or blocking it out. A new time-zone was created for them too — Terri O’Clock. It happens 22 times a day when the clock handles form a ‘T’. Reach the website at Terri O’Clock and you’ll be confronted with a whirling moving webpage. We even created a new time-zone — Terri O’Clock. It happens 22
Campaign Description:
The company’s name and their filmic style brought up notions of clocks and movement. This began with replacing the numbers of an analogue clock with the letters in Terri Timely. This led on to several more outcomes for the company identity, including a moving wallpaper and Terri O’Clock — a 22 times a day event where time gets a shake up.
Strategy:
Terri Timely are directors of film and draw on concepts of time-warp in their work, so creating a design concept around this seemed fitting. The logotype and corresponding company design needed to be highly flexible for use across web, film, stationery and merchandise. The animated digital identity had to work in harmony with their films so it can be used across anything they produce. It was also important to factor in their audience and client considerations — their logo should rightfully present them as highly skilled professional film-makers.