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Industry TV/Radio Programs & Stations, Business equipment & services, Advertising & Communication, Corporate Image
Media Television & Cinema, Direct marketing, Case study
Market Israel
Agency BBR Saatchi & Saatchi Israel
Producer Bosmat Marmarely
Production Snowball Studios
Released September 2012

Credits & Description

Trying to make sense of that ambiguous term called -Integrated Advertising.
Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv
Concept & Direction: Shushu E. Spanier
Art : Studio Darom (Jantien Roozenburg & Li Levi)
Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel,
Gili Sasson & Shushu E. Spanier
Agency CEO: Yossi Lubaton
Executive Creative Director and Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker & Ariel Levental

The TV Commercial titled So what is 'Integrated Advertising'? was done by BBR Saatchi & Saatchi Israel advertising agency for product: BBRChannel (brand: BBR) in Israel. It was released in Sep 2012.