Kia Film, DM, Design & Branding Text Drive by Innocean USA

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Text Drive

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Industry Cars
Media Film, Direct marketing, Design & Branding
Market United States
Agency Innocean USA
Released May 2018

Credits & Description

Client: Kia Motors America
Advertising Agency: Innocean Worldwide Americas
Printing and Fulfillment: Coast Graphic Services
Retouching: Graphic Industries
Content Film: Anton Watts Photography
Motion Assistant: Industrial Digital
Retouching: Midas Retouching
Post Production Company: MoxBox Animation
Music Design: Yessian
PR Agency: Zeno Group
Studio: Car Prep Inc
Published: May 2018
Synopsis:
To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors. The booklet, called, "text drive," featured eight chapters coordinating with the car's 8-speed automatic transition and a special sticker that revealed the first image of the car. To get the viewer’s adrenaline pumping, the book included a microfiber repositionable material, special spot pattern fragrant encapsulated scratch-n-smell varnish, a fold-out panel with carbon-release folds and a fragrant varnish on pulp-board - all part of a unique experience meant to capture the thrill of test driving a car and create a desire to take the Stinger out for a spin.