Cancer Research Uk Film, DM The Life Garden by Atomic London

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The Life Garden

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Industry Against Cancer
Media Film, Direct marketing
Market United Kingdom
Agency Atomic London
Executive Creative Director Guy Bradbury
Creative Director Guy Bradbury
Creative Tim Kitell, Amantha Laub
Service Agency Rushes
Released April 2017

Awards

Creative Circle 2017
Experiential Best Use Of Ambient/guerilla (campaign) Silver

Credits & Description

Brand: Cancer Research Uk
Entrant: Atomic London
Agency: Atomic London
Production Company: Rushes Post Production LTD
ECD: Guy Bradbury
CD: Guy Bradbury
Creatives: amantha Laub and Tim Kitell
Designer: Pete Mould
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Digital Projects Director: Becky Ormrod
Chief Strategy Officer: Richard Hill
Planners: Benedict Johnson and Will Humphrey
Creative Director of Art & Design: Pete Mould
VR Lead Developer / CG Supervisor: Andy McNamara
Producer: Caroline Laing
Post-Production: Rushes Post Production LTD
Garden Designer: Antonia Young
Audio Post-Production: Resonate
Clients: Caroline Kent, Sarah Squire, Sarah Hayman, Anita Ghosh and Rachel Bartholomeusz
Synopsis:
Over 100,000 amazing people have left gifts in their Wills to Cancer Research UK. Our brief was to celebrate these people and inspire more to think about leaving a gift in their Will to Cancer Research UK with an experience like no other. So we created ‘The Life Garden’ the world’s first virtual reality tribute garden, holding over 100,000 flowers – one for each person who’s left a gift. We entered into RHS Hampton Court Palace Flower Show with a show garden, inviting family, friends and event visitors to enjoy a personalised VR experience.