Hope's Lineup by NBS Rio De Janeiro for Clube De Regatas Do Flamengo

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Hope's Lineup

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Industry Sports Teams & Events
Media Film, Direct marketing
Market Brazil
Agency NBS Rio De Janeiro
Chief Creative Officer Carlos Andre Eyer
Creative Director Andre Lima, Carlos Andre Eyer, Andre Havt
Creative ​bruno Antunes, Luiz Miller, Felipe Pessoa
Released November 2017

Credits & Description

Category: Sports
Media: Direct
Advertised brand: Flamengo
Advert title(s): Hope’s Line-up
Headline and copy text (in English): Solidarity action helps finding a missing child in Brazil
Advertising Agency: NBS, Rio de Janeiro, Brazil
Agency website: http://www.nobullshit.com.br
Creative VP: André Lima
Chief Creative Officer: Carlos André Eyer
Creative Directors: André Lima, Carlos André Eyer and André Havt
Creatives: Luiz Miller, Felipe Pessoa and Bruno Antunes
Additional credits: Camilo Coelho (producer); Márcio McCulloch (client)
Published: October, 2017
Short rationale (optional):
In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the begining of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at october 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium.