Delta Film, DM Josephine by DigitasLBi

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Josephine

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Industry Airlines
Media Film, Direct marketing
Market United States
Agency DigitasLBi
Chief Creative Officer Ronald Ng
Associate Creative Director Brandon George
Executive Creative Director Atit Shah
Senior Art Director Ryan Kenny
Copywriter Brandon George
Senior Copywriter Sean Walks
Production Station Film
Director Andrew Wonder
Released January 2018

Credits & Description

Media: Digital
Country: US
Client: Delta Air Lines
Advertised brand: Delta Air Lines
Advertising Agency: DigitasLBi US
Chief Creative Officer: Ronald Ng
Executive Creative Director: Atit Shah
Group Creative Director: Molly Crawford
Associate Creative Director/Copywriter: Brandon George
Senior Art Director: Ryan Kenny
Senior Copywriter: Sean Walks
Senior Designer: Francis Styons
Group Director/Executive Producer: Ben Raynes
Associate Director/Executive Producer: Anna Prebluda
EVP/Account Management: Najla Haddad
VP/Account Director: Kelly Jacxsens
Senior Account Executive: Natalie Otterson
AD/Project Manager: Melody Wade
Strategist: McKenzie McCart
Production Company: Station Film
Director: Andrew Wonder
Director of Photography: Ryan Heflant
Executive producer: Stephen Orent
Line Producer: Alon Simcha
Editing House: Hero Post
Editor: Alex Zustra
Producer: Molly Barocco
Sound Design: Bare Knuckles Creative
Sound designer/Audio Mix: Chris Basta
Personalization Partner: Idomoo
Published: January, 2018
Synopsis:
DigitasLBi and Delta Air Lines partnered to create “The Path You Make”, a series of hundreds of thousands of videos personally customized for Delta SkyMiles® Medallion Members, Delta’s most loyal customers.
Today, Delta SkyMiles® Medallion Members will receive an individualized video, recapping and celebrating their travel accomplishments and milestones from 2017. The personalized videos will be delivered via email and hosted on a unique landing page for each Member.
Directed by Andrew Wonder, the initiative posed a creative challenge as well as a technical one—how to tell the personal story of each Member at such a large scale? The story, shot in first-person perspective, follows four customers through glimpses of their trips. Knowing our Medallion Members travel for limitless reasons, the video strives to capture those travel moments they’re most familiar with, whether it's saying good-bye to your pet for a quick business trip or packing for a long-awaited family vacation.