DMAX Film, DM BlaBlaCar Camionista Edition by We Are Social Milan

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BlaBlaCar Camionista Edition

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Industry TV Channels/Radio Stations and Programmes
Media Film, Direct marketing
Market Italy
Agency We Are Social Milan
Associate Creative Director Paulo Gonzalez
Creative Director Alessandro Sciarpelletti, Daniele Piazza
Senior Art Director Alberto Monti
Junior Art Director Luigi Muraro
Copywriter Jacopo Rossi
Creative Francesca Marra
Released July 2018

Credits & Description

Media: Interactive
Category: Entertainment & leisure
Client: Discovery
Agency: We Are Social
Production: We Are Social Studios
Country: Italy
Senior Account Executive: Benedetta Ottonello
Creative Director: Alessandro Sciarpelletti
Creative Director: Daniele Piazza
Creative Supervisor: Stefano Cucinotta
Creative: Francesca Marra
Assoc Creative Director: Paulo Gonzalez
Senior Art Director: Alberto Monti
Junior Art Director: Luigi Muraro
Senior Account Director: Miguel Lima
Senior Account Manager: Paola Tonetti
Client: Nicola Lampugnani
Content Specialist: Andrea Grieco
Junior Content Specialist: Raffaele Alicino
Junior Content Specialist: Rocco Brandini
Writer: Jacopo Rossi
Published: July 2018
Synopsis:
To launch in a relevant and exciting way for people the new TV show "Camionisti in Trattoria” of DMAX channel, a program about truckers and their on-the-road meals.
In Italy, truck drivers are considered great experts of where to stop and have a good lunch.
To bring people closer to the show, we partnered with the number one carpooling app in Italy – BlaBlaCar – and we hacked the platform for a day, introducing the very first ride on a truck.
Among a series of candidates, we chose our passenger and had him live a once in a lifetime experience: a ride home on a truck with a stop in an authentic trattoria.