Flair Film, DM Marry the Cover Girl by Duval Guillaume Brussels

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Marry the Cover Girl

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Industry Magazines
Media Film, Direct marketing
Market Belgium
Agency Duval Guillaume Brussels
Creative Director Dries De Wilde
Released February 2018

Credits & Description

Geo: Belgium
Brand: Flair
Agency Duval Guillaume
Creative Director: Dries De Wilde
Published: February 2018
It’s nearly Valentine’s Day. Romance is all around us.
Belgian woman’s magazine Flair is all about young women taking matters in to their own hands. To live life on their terms.
This Valentine’s Day, Flair wanted to engage with its readers in an unexpected way.
So Flair asked their readers this question, somewhere in December: “Do you want your boyfriend to propose but doesn’t he take any action? Let us know”
We decided to give one reader an unforgettable experience.
She could use the cover of this week’s Flair as a unique place to make a proposal to her boyfriend.
She was treated with a secret wedding photo shoot as a surprise for her husband-to-be.