Fountain Tire Film, DM Home for the Holidays by FCB Toronto

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Home for the Holidays

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Industry Tires, Traffic safety
Media Film, Direct marketing
Market Canada
Agency FCB Toronto
Director Scott Drucker
Chief Creative Officer Nancy Crimi-Lamanna, Jeff Hilts
Art Director Cody Sabatine
Copywriter Joseph Vernuccio
Released December 2017

Credits & Description

Category: Automotive
Media: Film
Brand: Fountain Tire
Geo: Canada
Creative Department: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Chief Creative Officer: Jeff Hilts
Group Creative Head, Art Director: Noel Fenn
Group Creative Head, Copywriter: Matt Antonello
Art Director: Cody Sabatine
Copywriter: Joseph Vernuccio
Account Department: FCB Canada
VP, Managing Director: Chris Perron
Group Account Director: John Pace
Account Executive: Rameez Al Aghbar
Strategy Department: FCB Canada
Chief Strategy Officer: Shelley Brown
Senior Strategist: Eryn LeMesurier
Production: FCB Canada
Director of Integrated Production: Stef Fabich
Producer: Christine Michalejko
Director: Scott Drucker
Director of Print: Bruce Ellis
Corkscrew Media: Production House
Editor: Andy Ames
Post Production: Alter Ego
Audio: Apollo
Published: December 2017
Highway 44 has become one of Alberta, Canada’s deadliest stretches of highway. This winter, FCB Canada and Fountain Tire set out to change that by checking something that plays a significant role in vehicle collisions, but people rarely think about: tire tread depth. To do so, FCB Canada and Fountain Tire set up a tread-depth-reader in front of rest-stop gas pumps located just minutes from Highway 44. When people filled up, tires were analyzed and drivers knew whether they were safe to drive on or not, before they got onto Highway 44. People that failed were given a free set of tires to ensure that they got home safe.