Holiday Inn Film, DM Blue Monday by J. Walter Thompson London

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Blue Monday

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Industry Hotels & Resorts
Media Film, Direct marketing
Market United Kingdom
Agency J. Walter Thompson London
Released January 2018

Credits & Description

Alternative title: Happy Bacon Monday
Category: Hospitality, Tourism
Media: Experiential
Brand: Holiday Inn Express
Agency: JWT
Geo: United Kingdom
Advertising Agency: JWT, London, UK
Published: January 2018
Synopsis:
How we brightened Blue Monday with bacon, inspired by our inclusive unlimited breakfast #WeKnowWhatMatters.
On Monday 15th January, Holiday Inn Express showed that they know what matters by taking to the streets of London and turning 'Blue Monday' into ‘Bacon Monday’ by handing out hundreds of free Holiday Inn Express bacon baps to brighten people's day. Following extensive customer research, Holiday Inn Express found that adding bacon to their breakfast included offering significantly increased overall satisfaction scores. Turns out their customers really, really love bacon. A lot. The campaign, devised by J Walter Thompson London, ultimately serves to let travellers know that Holiday Inn Express'inclusive, unlimited Express Start breakfast now features bacon.