Hyundai Film, DM Support Vehicle by Havas Worldwide Madrid

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Support Vehicle

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Industry Cars, Traffic safety
Media Film, Direct marketing
Market Spain
Agency Havas Worldwide Madrid
Chief Creative Officer Jesús Lada
Creative Director Jorge Morales
Art Director Elisa Sanchez
Copywriter David Díaz Carretero
Production Verve Creative Group
Director Ramses Rivera
Released May 2017

Credits & Description

Category: Automotive
Media: Experiential
Brand: Hyundai
Agency: Havas
Geo: Spain
Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Jorge Morales
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
General PR Manager: Ana de Castro
Account PR Manager: Cristina Gómez
Head of Sports Activation: Carlos Salvador
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Production Company: Verve Creative Group
Director: Ramsés Rivera
Executive Producer: Santiago Romero
Social Media: Santiago Guzzo, Alberto Lázaro
Published: May 2017
Together on the asphalt is an awareness campaign with a single goal, reduce the number of accidents on the roads.
An awareness-raising action for cyclists and drivers living side by side on the road.