Mastercard Film, DM The Power Of Football To Unite by Reforma Sofia

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The Power Of Football To Unite

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Industry Sports Teams & Events, Credit Cards
Media Film, Direct marketing
Market Bulgaria
Agency Reforma Sofia
Creative Director Toshka Ivanova
Art Director Miroslav Krustev
Copywriter Elena Mitova, Victor Minchev
Released June 2018

Credits & Description

Category: Finance
Media: Experiential
Brand: MasterCard
Agency: Reforma
Geo: Bulgaria
Advertising Agency: reforma, Sofia, Bulgaria
Creative Director: Toshka Ivanova
Art Director: Miroslav Krustev
Copywriters: Elena Mitova, Victor Minchev
Published: June 2018
As a UEFA Champions League official partner, MasterCard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans.
But being MasterCard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else.