McDonald's Film, DM The Big Mac Percent by TBWA\ San Juan

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The Big Mac Percent

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Industry Fast food
Media Film, Direct marketing
Market Puerto Rico
Agency TBWA\ San Juan
Executive Creative Director Jose Vallecillo, Clarissa Biaggi
Art Director Joshua Capeles
Senior Copywriter Luis Romero
Released March 2018

Credits & Description

Category: Food
Media: Experiential
Brand: McDonald's
Agency: TBWA
Geo: Puerto Rico
Advertising Agency: TBWA, San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Art Director: Joshua Capeles
Production: Latitude18
Published: March 2018
Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace.
To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion.