One School At A Time Film, DM Never Unsanitary Pads [video] by Joe Public

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Never Unsanitary Pads [video]

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Industry Feminine Hygiene, Public Safety, Health & Hygiene
Media Film, Direct marketing
Market South Africa
Agency Joe Public
Chief Creative Officer Pepe Marais
Executive Creative Director Roanna Williams
Creative Director Adam Weber
Copywriter Marjolein Rossouw
Released December 2017

Credits & Description

Media: Integrated
Category: Health & safety
Client: One School at a Time
Brand: Always
Agency: Joe Public United
Country: South Africa
Executive Creative Director: Roanna Williams
Chief Creative Officer: Pepe Marais
Creative Director: Adam Weber
Copywriter: Marjolein Rossouw
Creative Group Head: Natalie Walker
Account manager: Kelly Bardon
Published: December 2017
Synopsis:
Branding and communications agency Joe Public United identified that Always, South Africa's leading feminine hygiene product, has a program called Always Keeping Girls in School. This program provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, Joe Public United sent Always a direct mailer asking them to bring their program to OSAAT's Itirele-Zenzele High School in Diepsloot, Johannesburg.