Pedigree Film, DM Human Guides, 4 by ALMAP BBDO Brazil

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Human Guides, 4

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Industry Pet Food, Pet Care Products & Services, Public awareness
Media Film, Direct marketing
Market Brazil
Agency ALMAP BBDO Brazil
Chief Creative Officer Luiz Sanches
Executive Creative Director Bruno Prosperi
Creative Director Marcelo Nogueira, André Gola, Keka Morelle, Pernil
Creative Pedro Reis, João Souza, Rafael De Miranda
Production Bando
Director Ale Charro
Released June 2018

Credits & Description

Media: Web Film
Category: Household, garden & pets
Client: Pedigree
Agency: AlmapBBDO, São Paulo
Production: Bando Studio Produções Cinematográficas
Country: Brazil
Director: Ale Charro
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Andre Gola
Creative Director: Pernil
Creative Director: Marcelo Nogueira
Creative Director: Keka Morelle
Creative: Rafael de Miranda
Creative: Pedro Reis
Creative: João Souza
DoP: Wagner Jabour
RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer: Marcelo Pignatari
Second Unit: Lucas Rangel
Editing: Juliana Munhoz
Post-Production: Daniel Beew
Post-Production: Equipe Bando
Motion: Pedro Gebara
Executive Producer: Marcela Sutter
Audio Production: Cabaret
Client Services: Ingrid Lopes and Vitoria Capelasso
Producer: Gab Scatolin
Maestros: André Henrique
Audio Post: Gab Scatolin
Coordinators: Verusca Garcia and Nicole Bonnet
Illustrator: André Maciel (Black Madre) and Estudiorama
Final Art: Carlos Henrique
Graphic Production: Jose Roberto and Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
AlmapBBDO Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi and Marina Leitão
Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice
Published: May 2018
Dogs are man’s best friend. When a human loses their sight, they can often count on the support of a guide dog. But when it’s the dog that goes blind, the reverse isn’t always true. Both negligence and a lack of knowledge about how to address the situation may expose dogs to unnecessary dangers, and often lead to abandonment. Created by AlmapBBDO, Human Guides is an element of the concept of “Feed the good,” from PEDIGREE®, and seeks to make owners aware of the steps they need to take with blind dogs. After all, they’ve been by their caretakers’ side, offering love and affection, all their lives. Now it’s time to return the favor and strengthen the bond between them.