Philips Film, DM Taste a Dutch Masterjuice by Ogilvy & Mather Amsterdam, Ogilvy & Mather London, Ogilvy & Mather Singapore

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Taste a Dutch Masterjuice

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Industry Electronic Devices & Home Appliances
Media Film, Direct marketing
Market Netherlands
Agency Ogilvy & Mather Amsterdam
Agency Ogilvy & Mather London
Agency Ogilvy & Mather Singapore
Production We Film
Director Joeri Holsheimer
Released May 2018

Credits & Description

Media: Ambient
Category: Health & safety
Client: Philips
Agency: Ogilvy & Mather Amsterdam / Ogilvy & Mather London / Ogilvy & Mather Singapore
Production: We Film / Dare Creative
Country: Netherlands
Director: Joeri Holsheimer
Print Production Company: CAM DAVID
Published: April 2018
Synopsis:
Ogilvy Amsterdam, London and Singapore steals priceless art and drops it in a blender to promote healthy eating for Philips. So now, you can now drink a Dutch still-life inspired masterpiece. The new campaign plays on the insight that people tend to ignore fruit and vegetables: in still life and in real life. 86% of Europeans don't get enough of them. This can lead to all kinds of serious health problems. Philips believes that fruit and vegetables matter. They also believe there's always a way to make life better. So, with Dutch Masterjuices, Phillips teamed up with The Rijksmuseum to ­put fruit and vegetables back in the picture. The healthy living campaign kicked off with the release of a short film which sees still life works of art mysteriously lose their fruit and vegetables in a bold move that creates confusion and surprise with museum visitors.